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Discover the HDPC® Rigid Core Difference
HDPC® (High Density Polymer Core) is a patented rigid core technology that is more dense, more dent-resistant than competitive plank products, and is protected by our Diamond 10® Technology, our most durable coating in the market.
HDPC® provides stability in temperature ranges from 0°F to 200°F and is suitable for use in sunrooms, cabins, rental properties, or other locations with highly variable temperatures. It installs on any level with no acclimation required, even in direct sunlight, and it will not crown, cup, or delaminate.
Quality Made in the USA
Avoid the headaches of dealing with suppliers on the other side of the world. Reliable tariff-free manufacturing is done at our state-of-the-art facility in Cartersville, GA.
No more delays or surprise charges, which keeps your costs down and business on track, all while supporting American manufacturing and values.
DLuxe Plank HDPC® is offered in three constructions:
A Name Built on Trust
In a sea of imported, low-quality knockoffs, Armstrong Flooring continues to be the most trusted brand in flooring, according to consumer studies conducted by the CRC and other 3rd-parties.
It's important to carry the brands consumers want. Since 1860, consumers have asked for Armstrong Flooring by name–and they bring the loyalty into your store.
It's simple: the fastest way to drive traffic to your store is to carry the most recognized brand in flooring.
Get Ready to Grow Your Sales
Sign up now to receive more information when the collection launches this fall, and receive a rebate on your display!
Armstrong Flooring displays are being redesigned to captivate shoppers and clearly show why Armstrong Flooring is the ideal flooring choice for the home.
Sign up today to reserve your new assortment or a retrofit kit for existing displays.
- Priority listing on our dealer locator
- Regional Google Ads to your store
- Discount on your display
- Marketing collateral
- SPIFF program details
- Sample leads form Armstrong Flooring